Ty Yarnell
Ty believes growth begins at the edge — where dissonance becomes a portal to possibility, and real leadership demands authenticity, accountability, and the courage to expand beyond comfort.
Lydia Richards
Lydia has been uncovering the unique brilliance of leaders and their teams for more than 17 years. Her life's work is transforming organizations, one leader at a time.
About Us
Our Mission:
To support leaders in their professional and personal growth. Because when leaders grow, everyone wins.
Meet The Founders
About Us
OUR MISSION
To support leaders in their professional and personal growth.
Because when leaders grow, everyone wins.
OUR STORY
We bring a wealth of experience to GrowthEDGE. Seventeen years ago, we teamed up with a bold vision: to transform the way leaders do business. Since then, we’ve had the privilege of supporting leaders across a wide range of industries—Marine, Heavy Industry, Healthcare, Agriculture, Fabrication, Non-Profit, Law, and Hospitality.
Today, we’ve taken our own professional development to a whole new level by launching GrowthEDGE, a program designed specifically for seasoned leaders.
Our coaches are trained and credentialed to the highest standards in the profession, each bringing additional areas of specialized expertise to meet leaders where they are and help them go further.
Take our GrowthEDGE Assessment®
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Possible Outline
1. Headline / Opening Hook
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A powerful one-liner that encapsulates your purpose or differentiator.
E.g., “We help leaders grow into the version of themselves their organizations — and their lives — are waiting for.”
2. Our Mission
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A short paragraph that clearly states:
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What you’re here to do.
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Who you serve.
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Why it matters.
E.g., “At TeamWorks, our mission is to equip experienced leaders with the tools, insight, and self-awareness to lead courageously and sustainably in complexity. We believe leadership growth isn’t just about skills — it’s about transformation.”
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3. What We Believe
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A short bulleted list or bold statements that express your guiding principles.
Examples:-
Leadership is a practice, not a position.
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Self-awareness is the foundation of sustainable influence.
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People grow when they’re challenged and supported in equal measure.
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Results follow relationships — with self, others, and purpose.
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4. Our Experience
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A summary paragraph or bullets showing your credibility, such as:
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Combined years of experience
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Industries served (e.g., manufacturing, hospitality, tech)
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Number of leaders coached or trained
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Special credentials (e.g., executive coaching certifications, psychotherapy, law enforcement background)
Optional sub-sections:
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Who We’ve Worked With (logos or name-drops if appropriate)
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Our Approach in Action (short case examples or testimonials)
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5. Meet the Founders
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Short bios (2–3 sentences each) with headshots or stylized text.
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Include:
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Name
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Background highlights
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What they bring to the coaching relationship
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Something personal or humanizing (e.g., “lives on 4 acres with 5 daughters and a ferret”)
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6. Why It Matters Now
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A paragraph connecting your work to the current moment.
E.g., “Leadership today demands more than ever — more agility, more authenticity, more clarity. We’re here to help leaders meet that challenge with grounded confidence and purpose.”
7. Call to Action
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Invite the visitor to:
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Explore your coaching tracks
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Book a consultation
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Take the GrowthEdge Assessment
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Sign up for insights/newsletter
CTA Example: “Ready to explore what’s next for your leadership? Let’s talk.”
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GrothEDGE Coaching, a division of GrowthEDGE Leadership